“The objective is what I want to have accomplished. The key results are how I’m going to get it done. […] The key results are aggressive, but always measurable, time-bound, and limited in number.”
https://twitter.com/jawnsy/status/1058192948825739265
https://hbr.org/2018/05/how-vc-john-doerr-sets-and-achieves-goals
