Memo by the late Robert Strasser, of Nike

ht @evgimanco


  1. Our business is change
  2. We’re on offense. All the time.
  3. Perfect results count – not a perfect process.
    Break the rules; fight the law.
  4. This is as much about battle as about business.
  5. Assume nothing.
    Make sure people keep their promises.
    Push yourselves, push others.
    Stretch the possible
  6. Live off the land.
  7. Your job isn’t done until the job is done.
  8. Dangers:
    Personal Ambition
    Energy takers vs. energy givers
    Knowing our weaknesses
    Don’t get too many things on the platter
  9. It won’t be pretty

I believe my favorite is no. 6. I also like the consistent grammar and punctuation (except missing period on no. 1), from an earlier time. I’d love to see the original, presumably typed.

Also noteworthy is how much no. 3 conflicts with some popular current thinking about best practices. As Ben Hunt (@Epsilon Theory) says, “these principles would be almost uniformly disastrous for a financial advisor.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s